Inside Hilal — Hilal Retail Brands

From the CEO

"We are not just running restaurants. We are building a national infrastructure for world-class food — and we're just getting started."

At Hilal Retail Brands, our ambition has always been clear: to create a platform that brings global restaurant excellence to every corner of Pakistan. Our 78-store network is proof that this vision is not just achievable — it's already underway. As we look ahead, our focus remains on quality, people, and scale.

Chief Executive Officer

Hilal Retail Brands

How We Operate

Built to Scale, Designed to Last

Our operational model is the backbone of our success — a system engineered for consistency, speed, and quality at scale.

Store Operations

Each of our 78 stores is managed with a standardized playbook covering staffing, inventory, hygiene, and customer service protocols.

Logistics & Delivery

Our delivery network is engineered for speed — from rider dispatch to route optimization — fulfilling the 30-minute promise nationwide.

Commissary & Supply

A state-of-the-art commissary ensures fresh dough and ingredients are produced to Domino's global specifications and delivered daily.

Data & Analytics

We leverage operational data to drive decisions — from menu performance and staffing to store placement and expansion planning.

Training Academy

Every hire goes through a structured onboarding and training program — ensuring every team member represents the Domino's brand with pride.

Quality Control

Dedicated QA teams conduct regular audits across all stores, maintaining global Domino's standards in every product we serve.

Our Leadership

The Team Driving the Vision

Experienced leaders with deep roots in operations, retail, and brand management — guiding Hilal Retail Brands toward a bold future.

Chief Executive Officer

Visionary leader with 15+ years building scalable consumer brands across Pakistan and the region.

Chief Operating Officer

Operations veteran who has led the expansion from 20 to 78 stores, building the operational infrastructure from the ground up.

Chief Financial Officer

Finance leader with deep expertise in franchise economics, capital allocation, and multi-unit retail P&L management.

Supply Chain

From Farm to Store — Every Day

Our integrated supply chain is what makes 78-store consistency possible.

Sourcing

Vetted suppliers delivering quality ingredients

Commissary

Central production to global spec

Distribution

Daily delivery to all 78 stores

Stores

78 locations, consistent quality

Customers

Delivered fresh, 30 minutes or less

Community & Responsibility

More Than Business

We believe great businesses have a responsibility to the communities they serve. Here's how Hilal Retail Brands gives back.

Youth Employment

Over 2,000 young Pakistanis are employed across our stores. We actively target youth employment and provide structured career paths from store crew to management.

Community Giving

We support local communities through charitable initiatives, food drives, and partnerships with NGOs focused on hunger relief and education.

Environmental Responsibility

We're committed to reducing our environmental footprint — from sustainable packaging to energy-efficient store designs and waste reduction programs.

Women in the Workforce

We actively promote gender inclusion across our workforce, with dedicated programs to recruit, train, and advance women in operations and management roles.

Newsroom

Latest Updates

November 2024

Hilal Retail Brands Opens 78th Store

Marking a major milestone in our expansion journey, the 78th Domino's store opened its doors to customers this month.

October 2024

2,000 Employees and Counting

Our team has grown to over 2,000 people — a testament to our commitment to creating meaningful employment across Pakistan.

September 2024

New Commissary Facility Launched

Our upgraded commissary facility is now operational, boosting our capacity to support rapid nationwide expansion.

The People & Power Behind the Platform