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Inside Hilal
Our Operations

The People &
Systems Behind Scale

A closer look at the leadership, operational model, and core pillars that power Pakistan's premier restaurant platform.

CEO
Leadership Message

A Word from
Our CEO

Chief Executive Officer · Hilal Retail Brands
"Our mission is to redefine restaurant excellence in Pakistan — building a platform that sets the global benchmark, operated with local heart and unwavering discipline."

Under my leadership, Hilal Retail Brands has grown from a bold vision into Pakistan's most recognized restaurant platform operator. We have built 78+ Domino's stores across the country, and our journey is just beginning. Our focus remains on operational excellence, team development, and bringing more world-class brands to Pakistani consumers.

How We Operate

Our Core Pillars

Our operational model is built on four foundational pillars that ensure consistency, quality, and growth across every aspect of our business.

01
Operational Excellence
A rigorous operational framework ensures every store delivers consistent quality — from kitchen standards and food safety protocols to last-mile delivery performance and customer service benchmarks.
02
Supply Chain Mastery
Our integrated supply chain infrastructure supports rapid scaling while maintaining the freshness and quality standards our customers expect. We source locally where possible and import precisely when needed.
03
People Development
We invest heavily in our team — providing world-class training, clear career pathways, and a culture that rewards performance. Our people are the foundation of our success at every level.
04
Technology & Data
From digital ordering and delivery tracking to data-driven store management and performance analytics — technology is embedded in every layer of our operations to drive continuous improvement.
The Team

Our Leadership

CEO
Chief Executive Officer
CEO · Hilal Retail Brands
Visionary leader with extensive experience scaling restaurant platforms. Responsible for overall strategy and growth direction of the company.
COO
Chief Operating Officer
COO · Operations
Leads nationwide store operations, supply chain, and quality assurance. Ensures every store delivers on the Hilal promise of excellence.
CFO
Chief Financial Officer
CFO · Finance & Strategy
Oversees financial planning, reporting, and investor relations. Drives the financial strategy that enables our aggressive expansion plans.
Operations
Community & Impact

Creating Impact
Across Pakistan

Beyond business metrics, Hilal Retail Brands is deeply committed to creating meaningful impact in the communities we serve. We employ thousands of Pakistanis, provide world-class training, and actively support local initiatives.

Our presence across Pakistan means we are not just a restaurant company — we are a national employer, a community partner, and a driver of economic growth.

1000+
Employees
78+
Stores
6+
Cities
10+
Yrs Experience