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About Hilal
Our Story

Built on Vision,
Driven by Excellence

From a bold vision to Pakistan's most prominent restaurant platform — the Hilal Retail Brands story is one of ambition, discipline, and relentless pursuit of quality.

Explore Our Journey
The Foundation

A Part of
the Hilal Group

Hilal Retail Brands operates under the umbrella of the prestigious Hilal Group — one of Pakistan's most respected and diversified conglomerates. This backing gives us unparalleled operational strength, financial stability, and the credibility to partner with global brands.

Our mission from day one has been clear: to establish Pakistan as a premier destination for world-class restaurant brands, operated with the highest standards of quality, consistency, and customer experience.

Today, with 78+ Domino's stores across Pakistan, we have proved that global standards can be delivered locally — and we are only getting started.

Hilal Story
2010+
Years of Excellence
Our DNA

What Drives Us

Our core values are not just words on a wall — they are the principles that guide every decision, every interaction, and every experience we deliver.

01
Mission
To be Pakistan's most trusted restaurant platform, delivering world-class dining experiences with consistent quality across every location.
02
Vision
To become a multi-brand restaurant leader with a strong global-standard identity — expanding across South Asia and beyond.
03
Excellence
Uncompromising standards in food quality, service delivery, and operational management at every one of our 78+ locations.
04
People First
Our team is our greatest asset. We invest in training, growth, and well-being to build a workplace where talent thrives.
05
Innovation
Embracing technology and forward-thinking strategies to continuously improve and stay ahead in a competitive market.
06
Community
We are deeply rooted in Pakistan. Through employment, local sourcing, and community initiatives, we give back to the nation that trusts us.
Our History

The Journey So Far

The Beginning
Hilal Retail Brands Founded
Established as the restaurant platform arm of Hilal Group with a clear vision for Pakistan's food industry.
Partnership
Domino's Franchise Secured
Exclusive franchise agreement signed for Domino's Pizza operations across Pakistan — a landmark deal.
Growth
Nationwide Expansion
Rapid store rollout across Karachi, Lahore, Islamabad and beyond — establishing a true national presence.
Today & Beyond
78+ Stores & Counting
Milestone of 78+ operational stores reached. Multi-brand platform strategy now in active development.
Hilal Group
The Parent Company

Backed by
Hilal Group

Hilal Group is one of Pakistan's most prestigious and diversified business conglomerates — with decades of experience across multiple industries including food, retail, and services.

This powerful backing gives Hilal Retail Brands the resources, credibility, and infrastructure needed to operate world-class restaurant brands at scale — and to continue expanding aggressively across the region.